TYPES OF CONFORMITY - Kelman (1958) proposed three types of conformity: - Compliance - Changing your views in public as you want to fit in with the group - Identification - Changing your views in public and in private but only in the presence of the group -...
- Asch wanted to test informative and normative social influence and if people conform to a majority view - Asch (1951) asked student volunteers to take part in a visual discrimination task but unbeknown to the volunteers all but one of the participants were...
- Following reports in the 1960s USA of brutality by prison guards, Zimbardo wanted to know if the brutality was created by statistic personalities or the situation THE STANFORD PRISON EXPERIMENT - In 1973 Zimbardo et al set up a mock prison in the basement of the...
- Obedience is a form of social influence in which an individual follows a direct order - The person issuing the order is usually a figure of authority who have the power to punish the individual MILGRAM'S ORIGINAL OBEDIENCE STUDY - Milgram (1963) was looking to...
- After Milgram conducted his first study on obedience, he carried out a large number of variations in order to consider the situational variables that might create greater or lesser obedience. PROXIMITY - In this variation the teacher and learner were in the same...
PSYCHOLOGICAL FACTORS AGENTIC STATE - A mental state where we feel no personal responsibility for our behaviour because we believe ourselves to be acting (an agent) for an authority figure. - This frees us from the demands of our consciences and allows us to obey even...
SOCIAL SUPPORT - Social Support is the perception that an individual has assistance available from other people, and that they are part of a supportive network CONFORMITY - Social support can help people resist conformity as the pressure to conform can be reduced if...
- Minority influence is a form of social influence in which a minority of people persuade others to adopt their beliefs, attitudes or behaviours. - It leads to internalisation or conversion, in which private attitudes are changed as well as public behaviours...
SOCIAL CHANGE THROUGH MINORITY INFLUENCE STAGES 1) Drawing attention to an issue - Minority can bring about social change by drawing attention to a particular social issue 2) Creating a conflict - Causes a conflict in the minds of the majority, between what they...