Why places rebrand to construct a different place meaning:
All places have an image that affects people’s perception of that place and if this is negative
then rebranding can be attempted to make it more attractive to investment that it is
competing for. Most peripheral regions in the UK gained a negative image due to declining
heavy industry, slum housing, multiple deprivation and polluted environments. Advertising
campaigns were run to try and reimage and rebrand these places.
Key elements of rebranding:
Attempts to manage place perception:
