Calculation of Total Expenditure and Total Revenue
- Data which is drawn from a demand curve can be used to calculate the total expenditure made by the consumer
- In turn, this is the total revenue or sales of the producer
- Total Expenditure = (price x quantity demanded)
- If we take another look at the ‘holidays in Ibiza’ market demand curve, we can see at a price of £300, 1000 holidays will be demanded
- Total expenditure by those consumers is (300 x 1000) = 300,000
- If the price rises to £325, then 900 holidays are demanded
- This means that the total revenue of the tour operator is (900 x 325) = £292,500