B>A Level>Notes>Theme 1: Markets

1.6.4Business survival and cash flow

Cash flow – the movement of money in and out of a business   A company can be profitable and have negative cash flow and vice versa. If a company is selling a profitable product but if suppliers want payment within 15 to 30 days whereas wholesale buyers only pay...

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1.6.2The relationship between revenue and costs

Contribution is the profit made on each product, it does not consider fixed costs. Fixed costs do not vary with output, so they are simply subtracted from total contribution. This gives the firm’s total profit or loss. Contribution = selling price - variable cost per...

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1.6.3Profit and loss

Profit can act as a signal for firms, giving them an incentive to enter or leave the market. If a market has highly profitable products, then it makes firms more likely to enter that market as they see potential to make profits themselves. However, this signals...

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1.5.1Market failures and externalities

Private costs – costs internal to a business (raw materials, equipment etc.) and the   price/income given up by consumers – people involved in transactions. Private benefits – sales revenue for the firm and the pleasure/ease gained for consumer  through the product...

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1.5.2Government intervention and failure

Purpose of government intervention Reducing impact of external costs such as pollution. Ensuring that under-produced products are available to all. Ensuring that over-consumed products such as tobacco are discouraged and prevented. Reduce anti-competitive behaviour to...

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1.3.6The competition

Competitive advantage – any feature of a business that allows it to compete effectively with                                    rival products as the have an ‘edge’ over competitors.] Competitive advantage can be gained in the following ways: Lower prices will...

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1.4.1The role of banks in the economy

Banks play a large role in the economy in many ways listed here: Providing mortgages for house purchases (in exchange for interest) Provide loans for businesses to expand (in return for interest) Provide accounts for savers who earn interest and keep their money safe....

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1.4.2Risk and liability

Banks will charge higher rates of interest to people who are more at risk of not repaying in order to get as much back of their money before they default on payments. Banks assess creditworthiness before giving out loans, those who have unpaid loans in their past will...

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1.3.4Price mechanism

Price mechanism – an economic model that helps to explain the allocation of resources                                  between different possible uses.   The invisible hand guides resources towards goods/services that consumers want. The invisible hand is an...

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1.3.5Understanding the consumer

Market research – gathering and interpreting of information about customer needs and                                 preferences. Process of gathering data to understand current and future                       needs and the market Market research can be used to...

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1.3.3Price determination

When the demand and supply curves are brought together on the same diagram, there is a point at which the curves cross each other. This is known as equilibrium. Equilibrium – the point at which consumers will demand the exact amount that is                       ...

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1.3.2Supply

Supply – the amount of a good or service that producers are willing and able to provide, at a        given price, at a given time. Individual supply – supply of a single producer of a certain good or service. Market supply – the total output of all individual...

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1.2.5The wider economic environment

Businesses are affected by what goes on in the economy and by the actions of the government: Interest rates Unemployment Inflation Exchange rates Taxation   Interest rates – the percentage rate charged on a loan and paid on savings (price ...

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1.3.1Demand

Demand – the quantity of a good or service that people are willing and able to buy at a                    given price, at a given time.   Market demand – the sum of all individual demands for a particular good or service.   Effective demand – the intent of...

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1.2.1Role of an entrepreneur in the economy

Entrepreneur – Someone who has a business idea and develops it. They take the risks m                         and the profits that come with success and the losses that come with m                                   failure   Entrepreneurs organise the factors of...

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1.2.2Entrepreneurial motives

There are two main types of incentive as an entrepreneur: profit and non-financial motives In a business, the main motivation is likely to be profit, and entrepreneurs will bring together the factors of production in order to make a profit.   NON-FINANCIAL...

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1.2.3Factors of Production

Economic resources are the factors of production which entrepreneurs bring together to make a profit. The factors of production are: capital, enterprise, land and labour which can be remembered as CELL. There are three types of capital: physical, fixed and working:...

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1.2.4Specialisation

Division of labour – Employees are organised so that they specialise in one part of                                            the production process   Specialisation is when each worker is given a specific task in the production process. It makes individual...

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1.1.3Stakeholders and their objectives

Stakeholders  –     Someone who has an interest or concern or is affected by the operations m                              and objectives of a business   Possible stakeholders include:     Employees - want high wages and good working condition...

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The Economic Problem

The problem of scarcity is when there are finite resources but unlimited demand. This means that choices have to be made and resources have to be distributed and used optimally.   Scarcity       –    The shortage of resources in relation to the quantity of human...

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1.1.2Business Objectives

Business Objectives   –   a goal or target that a business does its best to achieve   Business objectives give businesses a purpose and/or a direction It also allows businesses to measure their progress. There are many different objectives and different...

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