A Level|A Level Business>Theme 1: Marketing and people

The product portfolio   The product portfolio will be made up of product lines. A product line is a group of products which are similar. Market growth: How fast is the marker for the product growing? The market may be declining or may be expanding. Sales of a...

The Product Life Cycle The product life cycle shows the different stages that a product passes through over time and the sales that can be expected at each stage. Development During this stage the product is being researched and designed. During the development stage...