Reasons for Staying Small:
- Personal Service
- Owners preference
- Flexibility and Efficiency
- Lower Costs
- Low Barriers to entry
- Small firms can be monopolists
- Easier to differentiate product & develop a USP
- Flexibility in responding to customer needs
- Customer service
E – Commerce – allowed small firms to compete directly with larger firms
- Online Shops
- Social Media Consultants
- Information and Advice sites
- Tutoring, Training & Mentoring