Mass Media Defined Technology | Institutions and organisations | Products of Institutions Traditional: Media communicates uniform message to large homogenous audiences. New: Screen based digital text – integration of images, text and sound....
Popular and High Culture and the Changing Distinction Popular Culture: Mass/low culture | Mass produced, trivial with no artistic value. | ‘Everyday culture’ | Linked to passive, uncritical entertainment | Candyfloss Culture – speaks to everyone in general but no one...
Influences and Pressures Resulting in Construction of News Influence of Owners: Direct instructions to editor | Journalists/editors adopt self-censorship to avoid upsetting owner – ignores stories or create a bias report. Globalization: Mainstream news can no longer...
Media Representations and Stereotyping Conform to and create stereotypes | acts as a code as audience understand quickly and easy. Media Gaze: Media not equally represented as through the eyes of the producer – white middle class men. Symbolic Annihilation: Groups...
Methodological Problems of Researching Media Effects Factors: Other social factors cause alleged effects e.g. violence | Direct effects hard to identify – too many contributing factors. Exposure: Unable to Establish belief and values without media | Everyone is...
New Media Refers to: Screen based dig. Computer based tech. used for distribution and consumption | New tech involves tech. convergence – single device combines various media technologies | Companies communicate to millions simultaneously across multiple devices....
Marxism Marxists generally believe that the media serves the bourgeoisie and capitalist class. The suggest the media are a key ideological state apparatus to enforce the dominant ideology which justifies the class inequality in society....
Cultural Optimist /Neophiliac View This view of the new media generally sees it acting positively on modern society and promotes its growth and use. _____________________________________________________________________________________ More Informed Consumers Wider...