- VOTING BEHAVIOUR
- 2019 saw so much issue voting on Brexit that it was dubbed ‘the Brexit Election’
- The Conservatives, being the strongest leave party won 74% of leave voters
- Labour only secured 49% of the Remain vote
- Labour received 56% of the 18-24 vote and 14% of the 70+ vote
- Men were 15% more likely to vote Tory, Women were 9% more likely
- Voter turnout was 67.3% decreasing by 1.5% from 2017
- MEDIA
- Played a big role:
- Constituents are increasingly bombarded with lots of information about the election, some true and some false.
- A Labour MP reported almost losing his seat due constituents believing rumours of Corbyn being an IRA member.
- There was an increase in targeted ads over Social Media, the Tories focussing on the North East English Brexit voters.
- Didn’t have a big role:
- The majority of people read news from sources tailored to their views, not changing the way they planned to vote.
- Tory voters tend to get their news from printed newspapers, Telegraph, Daily Mail, The Sun all supported the Tories.
- Labour voters tend to get their news online, the guardian, the BBC which were both labour or Anti Brexit.
- Research also shows that Labour and Lib Dems spent far more on targeted Ads than the Tories and still lost the election.
- OUTCOME
- Tories won with 365 seats, gaining 47 from the 2017 election and winning the majority
- Labour won only 203 seats, losing 59, their worst defeat since the 1935 general election
- Most of Tory gains were made in the so called ‘red wall’ – targeting leave voters
- The SNP gained 13 seats, now controlling 81% of Scotland
- Lib Dems had a vote increase of 4.2%, the largest of all parties, but still lost 1 seat
- Labour was the only seat-winning party to lose voter share, decreasing 7.8% from 2017
- The Brexit party, despite this being the ‘Brexit Election’ won 0 seats.
