What is significant about the 2019 GE?

  1. VOTING BEHAVIOUR
  • 2019 saw so much issue voting on Brexit that it was dubbed ‘the Brexit Election’​
  • The Conservatives, being the strongest leave party won 74% of leave voters ​
  • Labour only secured 49% of the Remain vote​
  • Labour received 56% of the 18-24 vote and 14% of the 70+ vote​
  • Men were 15% more likely to vote Tory, Women were 9% more likely​
  • Voter turnout was 67.3% decreasing by 1.5% from 2017
  1. MEDIA
  • Played a big role:
  • Constituents are increasingly bombarded with lots of information about the election, some true and some false​.
  • A Labour MP reported almost losing his seat due constituents believing rumours of Corbyn being an IRA member​.
  • There was an increase in targeted ads over Social Media, the Tories focussing on the North East English Brexit voters​.
  • Didn’t have a big role:​
  • The majority of people read news from sources tailored to their views, not changing the way they planned to vote​.
  • Tory voters tend to get their news from printed newspapers, Telegraph, Daily Mail, The Sun all supported the Tories​.
  • Labour voters tend to get their news online, the guardian, the BBC which were both labour or Anti Brexit​.
  • Research also shows that Labour and Lib Dems spent far more on targeted Ads than the Tories and still lost the election.
  1. OUTCOME
  • Tories won with 365 seats, gaining 47 from the 2017 election and winning the majority​
  • Labour won only 203 seats, losing 59, their worst defeat since the 1935 general election​
  • Most of Tory gains were made in the so called ‘red wall’ – targeting leave voters​
  • The SNP gained 13 seats, now controlling 81% of Scotland​
  • Lib Dems had a vote increase of 4.2%, the largest of all parties, but still lost 1 seat​
  • Labour was the only seat-winning party to lose voter share, decreasing 7.8% from 2017​
  • The Brexit party, despite this being the ‘Brexit Election’ won 0 seats. ​