Business objectives

Survival
Profit maximisation – costs as low as possible or prices as high as possible; skim pricing = AID GROWTH
Sales maximisation – raise profit = more output allowing larger market share.
Market share – common objective for large businesses. Increase revenue and profits as raised output = lower unit costs
Cost efficiency – lower costs = higher profit margins giving business room for competitive advantage. Other methods: delayer, new cheaper supplier, recycle
Customer satisfaction – loyalty
Social objectives